Apple store india
“For Apple, this transition makes more sense because of its ecosystem play.”Īpple was one of the fastest growing brands in 2021 with 108% year-on-year growth in shipments.
#Apple store india Offline#
Pathak said that the offline channel as a whole will take back some share from online this year assuming no more waves and lockdowns. “In such a scenario having a strong offline presence is important and APR plays an important role for educating users about Apple products and passing on that brand experience Apple is known for.” Tarun Pathak, research director at Counterpoint, said Apple exited 2021 as its highest ever iOS user base in India and that will also provide momentum for its other products and services. “We don’t open new stores if we don’t have affordability and financing options available with partners.”
#Apple store india drivers#
People have aspirations in tier 2 cities, which is driving sales up.”ĭugar also added that affordability schemes and buyback options are the key drivers for Apple sales in these cities. “In these cities, Apple is a status symbol. IDestiny, which has 10 stores, plans to open 5-6 new stores in capital cities of states in East and Northeast parts of the country.ĭugar said that the mindset is different in eastern part of the country as people want to experience the product physically, leading to better footfall in shops. We have doubled the store count in the pandemic,” he said. There is a waiting period and customers are okay with it, which was unheard in today’s time. Vijay Dugar, director at iDestiny with stores in Kolkata and cities like Guwahati, Ranchi, Patna and Bhubaneswar, said Apple product sales have doubled in the last 18 months. However, it hasn’t provided a timeline for the same. Apple launched its online store in September 2020, and will be furthering its focus with the upcoming launch of Apple Retail Stores in Delhi and Mumbai. iPlanet has 27 Apple stores.Īpple products are sold from several thousand points-of-sale across approximately 150 cities and towns and through Apple's valued partners. Ramanand added that iPlanet has seen 35% on-year growth and is steadily growing on QnQ on similar lines.
We are actively looking at these pockets in our expansion plans”. Similarly, tier 3 and tier 4 towns are also witnessing a boost… we see an opportunity there as well. Customers today prefer shopping in their neighbourhood rather than taking the pain to travel.
Raakesh Ramanand, managing director at Coimbatore iPlanet, a Coimbatore-headquartered partner of Apple, said, “In tier 1 cities like Bangalore and Chennai, we see an opportunity in small, micro markets developing on the outskirts. We are seeing sales better than before with Covid situation improving.” The business is increasing…people are aspiring to have their first Apple products, especially the student community,” Baljinder Paul Singh, director of Unicorn Infosolutions, told ET. Aspiration is very high among youngsters and students. “Apple is growing and so are their partners. The company's partners across North, South and East regions are preparing to expand their presence having increased their iPhone, iPad, MacBook and Apple Watch sales significantly in the last 18 months.ĮT spoke with Apple premium resellers or APRs such as Unicorn Infosolutions, iDestiny stores and Coimbatore iPlanet that said affordability options, growing customer aspiration and aggressive portfolio from Apple are driving the sales across their stores in the country. New Delhi: iPhone-maker Apple’s retail partners are bullish on the company’s growth in the smartphone and tablet space and are accordingly preparing to further grow their businesses.